About Us


Our Story

Red Belly Active was founded in Australia by golfing friends and designers, Shannan and Helen. Named after the many iconic red bellied black snakes living on the golf course, we’re here to disrupt the golf and active apparel industry with a daring and different point of view. What started as a women’s golf wear collection has now expanded into a cult lifestyle brand that moves with you, in style.

Fit for Life

Red Belly Active is designed to fit you, and fit your busy lifestyle. Expertly crafted, unique and detailed; our collections are based on what our customers want and love. We take inspiration from the latest sporting styles and trends, and design our ranges in Australia.

We’re on the move – with you

Golf. Tennis. Travel. At home. On the go. Wherever life takes you, Red Belly active follows. Our collections are designed to give you free range of movement in ultimate comfort, so you’ll feel ready for anything, anywhere. Regardless of what you do, Red Belly Active empowers you to reach your full potential. Be unstoppable.

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